A country is considered the more civilized the more the wisdom and efficiency of its laws hinder a weak man from becoming too weak or a powerful one too powerful.
Every cigarette smoked shortens your life expectancy by 14.4 to 14.8 minutes.
The safer skydiving gear becomes, the more chances skydivers will take, in order to keep the fatality rate constant.
US Department of Agriculture are tackling obesity by suggesting that schools should offer 6 year old kids pizza for breakfast because “Kids love pizza at any meal!”
A good article summarising the current scientific opinion on the causes of, and potential solutions to, the global obesity epidemic.
Unsurprisingly the suggestions are common sense, multi-faceted, will take time and will be strongly contested by industry lobbyists. Sound familiar? That’s because the same approach has been successfully used to reduce tobacco use of the last number of years.
The Meat Eater’s Guide to Climate Change and Health is a cool little how-to guide for all us health-and-environment-conscious omnivores. It’s a fascinating and insightful look at the impact of farming various sources of protein including meat. For example, over 1 year if you eat one less burger per week it’s like taking your car off the road for 320 miles.
We all eat too much meat, that’s a well known fact. It’s not good for our health and it’s even worse for our planet. I’m not suggesting we should all become vegetarians but sometimes it’s good to stop and think about the meat you’re about to eat. Are you totally happy that it was farmed and processed in an ethical way? It’s time for people to take some responsibility in this regard; we’ve all seen the behind-the-scenes-videos of the intensive farming - and we’re generally disgusted - for a few minutes. Next time you’re buying meat take a little time to analyse it’s origin; and remember, cheap usually means bad. Cut back on quantity and buy the more expensive organic variety. It’s a good choice for your health and our environment.
Read the guide here: http://breakingnews.ewg.org/meateatersguide/at-a-glance-brochure/
Assessing this PR disaster from a crisis management point of view, I have to say that Murdoch & Co are thinking along the right lines here; however, I see two significant flaws…
- Murdoch switches between first and third person language a number of times. This is not only confusing but it also gives the impression that nobody is taking ultimate responsibility. He should have clearly apologised in the first person and assumed full moral responsibility.
- It’s too soon for an apology. At this stage he should humbly listen to the people; let them get all their anger off their chest. A heartfelt apology later would be more acceptable.
Something along the lines of “I feel terrible for the hurt that this has caused. As the head of this company, I take full moral responsibility for the suffering it has inflicted on vulnerable people…….”
Peter Sandman has written some really excellent articles on crisis communication. Check it out
Ruper Murdoch’s apology letter, set in Life Roman. Given the context, is this the right typeface to try and appear warm, apologetic and relatable? Sure, “life” is in the name of the font, but perhaps a friendlier, more human sans-serif would have made this (seemingly hollow) apology feel a bit more meaningful.
For what it’s worth, at least he didn’t set it in Papyrus.